Sunday, September 13, 2009
Propaganda is a means used to convince individuals of things that can be positive or negative. I have always been of the opinion that propaganda is negative, but am learning that this is not always the case. It is actually just a technique of persuasion or publicity to attempt to sway opinions for a variety of reasons. These reasons can include politics, goods or services, religion, or any number of issues for which someone wants the reader, viewer or listener to believe as they do. Propaganda takes may forms: advertising, publicity, testimonial, public relations, etc. One example of propaganda in the form of advertising is a commercial that urges ladies to purchase a beauty product that claims to "make fine lines look visibly smaller in just four weeks", thereby making the lady look younger. Another example of propaganda is evangelism, particularly on television or a tent revival. The preacher or leader of the revival makes claims, preying on people's fears, dreams or health issues, and claims that if you give lots of money, you will be saved or cured or will prosper. These claims are an inflation of reality. While belief in a higher power can be extremely powerful, belief alone is not the cure for what ails a person. It is the combination of belief, along with a sincere effort on the part of the believer, to work harder, live healthier, save more, etc. The final example I provide is from the most recent Presidential election. It was revealed by political rivals that the long-time pastor of a candidate was promoting hate and racism. The candidate and his staff spun the story, quickly distancing him from this pastor and repeatedly stated that the candidate did not share the beliefs and theories of his long-time pastor. Apparently, this spin was successful, because the former candidate was elected to the Presidency.
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